Подписки на Twitch увеличение цен и будущее платформы
Подписка на Twitch в США может вскоре стать дороже для пользователей, так как компания рассматривает корректировку цен для определенных регионов
Twitch could become pricier.
Twitch subscriptions are about to become more expensive in select countries, and the US might be next in line. Starting from March 28, updated prices for Twitch subscriptions will “help streamer revenue keep pace with rising costs” and account for inflation in several countries. Twitch, one of the largest and most successful livestreaming platforms, is making these changes to ensure the financial stability of the platform and retain top streamers. However, recent developments have led to concerns among users and raised questions about the future of Twitch.
Upsetting Changes and the Reaction from Users
In recent times, Twitch has faced competition from platforms such as Kick and YouTube, which have emerged as alternatives for streamers seeking better deals. Notable streamers like Adin Ross and Pokimane have already left Twitch in search of greener pastures. Complaints about Twitch’s Partner program, community guidelines, and streamer revenue have been accumulating over the years, prompting streamers to explore other options.
However, Twitch is not sitting idly by. The platform has been introducing changes to make it more appealing for streamers to stay. One positive change is the updated Partner Plus program, which allows Partners and Affiliates to benefit from a higher revenue split of 70/30 instead of the previous 50/50 split[^1^]. This improvement shows that Twitch is actively working to address streamers’ concerns and reward their hard work.
A Look at the Price Increases
Just a week before Twitch shut down in South Korea, the company announced that Tier 1 subscription and gift sub prices would increase by $1 in Australia and Canada and £1 in the UK, starting from March 28. These price adjustments are designed to support streamer revenue and account for rising costs in those countries. While the initial focus is on desktop and mobile web browsers, Twitch plans to extend the updated pricing to the mobile app in the coming months. Existing subscribers in Australia, Canada, and the UK will automatically renew at the new price[^2^].
Turkey is another country experiencing significant price increases for Twitch subscriptions. Across all three tiers, the prices are rising by approximately 400%. For example, Tier 1 subs will increase from TRY9.90 ($0.32) to TRY43.90 ($1.42)[^2^]. These substantial increases have led to a surge of negative reactions on social media, with many users expressing their displeasure and seeking clarification from Twitch. It appears that despite the positive changes implemented, users still harbor frustration towards the platform due to recent layoffs and other concerns[^3^].
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Uncertain Financial Stability, Fierce Competition
The recent wave of Twitch layoffs, resulting in hundreds of employees leaving the company, has added fuel to the fire. The anger and frustration expressed by the community reflect a growing sentiment that Twitch is losing touch with its user base. Additionally, there are doubts about the financial viability of the platform, as Twitch has admitted that it is no longer profitable. This instability raises questions about the platform’s long-term prospects and the necessity of employing price increases to retain its top streamers[^4^].
Q&A: Addressing Additional Concerns
Q: Why is Twitch increasing subscription prices? Twitch is increasing subscription prices to support streamer revenue and account for rising costs. These adjustments are necessary for the platform’s financial stability and to prevent top streamers from seeking better deals elsewhere.
Q: Will these price increases affect the US as well? According to Twitch’s chief monetization officer, the likelihood of a price increase in the US is high, considering the close tracking of Canadian and US currencies. However, there has been no official confirmation yet.
Q: Are there any alternative platforms to Twitch? Yes, there are alternatives to Twitch, such as Kick and YouTube, which have been attracting streamers seeking better deals and more favorable conditions.
Q: How will the Twitch community benefit from the updated Partner Plus program? The updated Partner Plus program allows Partners and Affiliates to benefit from a higher revenue split of 70/30, giving them a larger share of the profits generated from their content.
Conclusion
Twitch’s decision to increase subscription prices in certain countries aims to support streamer revenue and account for rising costs. While these changes may benefit streamers, they have sparked a negative reaction from users who are already upset with Twitch’s recent direction and layoffs. The financial stability of the platform is also a concern, given the increasing competition it faces from rival platforms. Twitch will need to address user concerns and find ways to differentiate itself to secure its long-term future in the livestreaming industry.
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Reference: 1. Twitch’s updated Partner Plus program 2. Dexerto article on Twitch price increase 3. Details on Twitch layoffs and user reactions 4. Concerns about Twitch’s financial stability
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